SEP 30 - OCT 3, 2026

MOTUL PETIT LE MANS

MICHELIN RACEWAY ROAD ATLANTA

5300 WINDER HIGHWAY,
BRASELTON, GA 30517

Track outline for Road Atlanta race track.

WHAT’S INCLUDED

Your race weekend is curated in its entirety — designed to feel effortless from the moment you arrive.

Every element is considered, coordinated, and refined to create a seamless experience.

People boarding a private jet at sunset, with a black SUV parked nearby.

travel planning

Flights, ground transportation,
and logistics handled end-to-end.

A man with a beard and black hoodie leaning on steered tires in a racing pit, wearing a blue headsets, with a racing team in the background working at their station with laptops and equipment, and a large sign above that reads 'TRIARS COMPETIZIONE'.

RACE ACCESS

Premium access to the circuit and
the energy of the race weekend.

Modern hotel lobby with a gray sofa, fur pillows, a small round side table with a candle, a coffee table with a vase of white calla lilies, a black lounge chair with gold wire frame, a fireplace, a blue and white striped rug, and a spiral wooden sculpture hanging from the ceiling next to stairs.

ACCOMMODATIONS

Curated hotel stays selected for
proximity, comfort, and quality.

A group of people in a dimly lit lounge area with red lighting, some wearing caps and casual clothing, sitting on black and red chairs, with a wooden wall, helmets on display, and a television screen in the background.

HOSPITALITY

Food, beverages, and spaces designed
to elevate your time at the track.

A person holding a racing event itinerary booklet open to a page featuring a photograph of a black racing car on a track, with detailed race schedule and activities listed for Friday through Sunday. The table includes a cup of black coffee, a smartphone, a wristwatch, pens, and some documents on a wooden table.

COORDINATION

A fully managed itinerary, with
every detail arranged in advance.

EXPERIENCES

Exclusive moments within
the world of motorsport.

Every detail is handled — so your only focus is the experience itself.

Details are tailored to each race weekend and guest preferences.

**TRACKSIDE is not sponsored by, affiliated with, or a partner of IMSA or The Motul Petit Le Mans.

TRACKSIDE is an independent motorsport travel management company and a provider of corporate and fan travel packages and hospitality events.

Race cars competing on a track at sunset, with a dramatic and fiery orange sky.
A man with headphones leaning on tires in a racing garage, with team members working and equipment around, and a large 'TRIARIS COMPETIZIONE' sign.
A yellow and black McLaren race car speeding on a racetrack with a safety barrier in the background.
Race track at sunset with a multi-story building labeled 'Lexus Racing,' racing cars with neon lights, fences, power poles, and palm trees in the background.
Two race cars on a track near a blue hotel, with one car ahead and the other closely behind.
People in a racing garage during sunset prepping a race car.

From Our Clients

  • "They handled everything flawlessly."


    Definitely recommend Trackside. The wife and I wanted to get to Daytona for the 24hr and they handled everything flawlessly. We had an awesome time and are planning to work with them again next year.

    - Jack | Rolex 24 at Daytona

  • “I got to focus more on the track instead of travel plans."


    TRACKSIDE was great and made my whole experience a lot easier. I got to focus more on the track instead of travel plans.

    - Austin | Rolex 24 at Daytona

  • “The first time I truly got everything out of the experience.”


    I've been to many races before, but this was by far my favorite experience yet. Having a knowledgeable guide to help you through the race weekend made everything more enjoyable, especially for those in our group who had never attended a race before. Having been to the Dayonta 24 hour race twice previously, I feel this is the first time I truly got everything out of the experience.

    - Jake | Rolex 24 at Daytona

  • "It's Seamless.”


    TRACKSIDE has repeatedly delivered incredible Daytona 24-Hour race weekends. They handled everything: airport arrivals, transportation, lodging logistics, group activities like karting and golf, and coordinating dinners and group photos. They made sure every single person - often 40-50 of us - had what they needed and got where they needed to be. It's seamless. I have zero doubt that anyone attending a race weekend with TRACKSIDE will have a smooth, memorable, and stress-free experience they’ll be talking about long after the checkered flag.

    - Pat | Rolex 24 at Daytona

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RACE WEEKEND

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